Opera-非洲移动互联网市场报告(英文) (附下载)

Opera-非洲移动互联网市场报告(英文) 

报告摘要:

For more than 20 years, Opera has been providing people around the world with fast and smart browsers. Today, Opera has moved beyond being a browser developer. Our mobile apps and AI news services accompany more than 350 million people from all around the world on their daily lives.

20多年来,Opera一直为世界各地的人们提供快速智能的浏览器。 如今,Opera已经超越了浏览器开发人员的范畴。 我们的移动应用程序和人工智能新闻服务伴随着来自世界各地的3.5亿人的日常生活。

In our State of Mobile Web 2019 report, we take a detailed look at the African region. Opera was the  first browsers that brought the full Internet experience to mobile phones. Today, Opera is leading the exciting digital revolution in Africa, with a fast growing user base, and we are now also expanding also beyond doing web browsers. In  the first quarter of 2019 there were well nearly 120 million people across Africa who choose Opera’s applications in their everyday lives. Currently, one in five Africans use the Opera mobile browsers, spending more than 30 minutes browsing every day.

在我们的移动Web 2019年报告中,我们详细介绍了非洲地区。 Opera是第一款为手机带来完整互联网体验的浏览器。 如今,Opera正在引领非洲令人兴奋的数字革命,用户群快速增长,而且我们现在也在扩展Web浏览器之外。 在2019年第一季度,非洲有近1.2亿人在日常生活中选择Opera的应用程序。 目前,五分之一的非洲人使用Opera移动浏览器,每天浏览时间超过30分钟。

In  countries such as Nigeria and Kenya, Opera is the browser of choice for every second mobile internet user. We are thankful that people choose Opera, instead of the browsers that come preinstalled on their devices. We believe this is because our products are unique and tailored to carefully address people’s needs.

在尼日利亚和肯尼亚等国家,Opera是每一位移动互联网用户的首选浏览器。 我们很感激人们选择Opera,而不是预装在他们设备上的浏览器。 我们相信这是因为我们的产品是独一无二的,专为满足人们的需求而量身定制。

In this report we take a closer look at the usage and reasons why more than 100 million Africans choose Opera. Moreover, we look at the growth of our browsers and standalone news application, the trends for video consumption in Africa, access to social media, and we explain how data savings in our products saved Opera users in Africa almost $100 million USD in 2018.

在本报告中,我们仔细研究了超过1亿非洲人选择Opera的用法和原因。 此外,我们看看我们的浏览器和独立新闻应用的增长,非洲视频消费的趋势,社交媒体的访问,以及我们解释我们的产品中的数据节省如何在2018年节省了非洲的Opera用户近1亿美元。

报告目录:

Foreword

Key numbers

Africa – Rapid Digitalization

Fast growing – Opera apps in Africa

Transition towards smartphones

Trends in apps and media usage

Everyday media habits

Social media and browsing

More than 30 minutes of daily browsing with Opera Mini

Mobile data savings

Data savings impacts  value of data

Opera News –  The number one news app

From zero to 20 million users

The leading news apps

Media consumption patterns in Opera News

Fast growing video consumption

Afterword

References

前言

关键数字

非洲 – 快速数字化

快速增长 – 非洲的Opera应用程序

过渡到智能手机

应用和媒体使用趋势

日常的媒体习惯

社交媒体和浏览

使用Opera Mini每天浏览超过30分钟

移动数据节省

数据节省会影响数据的价值

Opera News  – 头号新闻应用

从零到2000万用户

领先的新闻应用程序

Opera News中的媒体消费模式

视频消费增长迅速

后记

参考

 

 

升级网站VIP或加入本站知识星球下载完整报告
升级VIP

 

 

微信扫码加入知识星球,获取本站1万+精选最新报告内容。

注:本站文章除标明原创外,均来自网友投稿及精选分享,本站严格注明版权原作者,如有侵权请联系dongxizhiku@163.com删除。

         

发表评论