2018年全球市场研究行业报告 (附下载)

2018年全球市场研究行业报告 

报告摘要:

Despite popular suggestions or forecasts that the research profession was/is in decline, this report shows that our industry recorded continued growth in 2017, following the turnaround shown in 2015.

尽管流行的建议或预测显示研究专业正在下降,但本报告显示,继2015年出现转机后,我们的行业在2017年录得持续增长。

The (traditionally defined) research market now stands at a value of almost US$46 bn, and grew at +3.3%, or a slightly more moderate +1.0%, after inflationary effects are factored in.  With our broader sectoral definition, the total insights market is now valued at a little over US$76 bn!

(传统上定义的)研究市场目前的价值接近46亿美元,并且在考虑了通货膨胀因素后,增长率为+ 3.3%,或略微更为温和+ 1.0%。凭借我们更广泛的行业定义,总体洞察力 现在市场价值略高于760亿美元!

Promisingly, growth is recorded both within the traditionally defined research sector, as well as the newer, expanded definition of our industry – continued evidence that the demand for actionable, evidence-based insight remains strong amongst research buyers.

有希望的是,在传统定义的研究领域以及我们行业的更新,更广泛的定义中记录了增长 – 持续的证据表明,对研究买家的可操作的,基于证据的洞察力的需求依然强劲。

In contrast with last year, not all regions show growth; nonetheless all anecdotal evidence from commentators in those markets is positive, and some of them have successfully expanded their local measure to incorporate a wider selection of services and providers.

与去年相比,并非所有地区都有增长; 尽管如此,这些市场评论员的所有轶事证据都是积极的,其中一些已经成功地扩大了当地的措施,以纳入更广泛的服务和提供商。

The relationship between local currency measures and then the subsequent impact of inflationary effects and/
or currency exchange rates, remains challenging; nonetheless, only very few markets show a decline in local currency terms (and the biggest market-USA – records above average growth of +1.6%).

当地货币措施之间的关系,然后是通胀效应的后续影响和/
或货币汇率,仍然具有挑战性; 尽管如此,只有极少数市场显示当地货币汇率下降(而美国最大市场 – 记录高于平均增长率+ 1.6%)。

As with each version of this report, we are delighted to announce a couple of improvements:  broader market measurements are now available in Australia, Nigeria and Pakistan, and with this change in methodology, we look forward to having trend data next year. Sadly, we have had to again exclude Venezuela from our calculations this year, as market economic conditions make it nigh-on impossible to collect any reliable market estimates.

与本报告的每个版本一样,我们很高兴地宣布一对改进:澳大利亚,尼日利亚和巴基斯坦现在提供更广泛的市场测量,随着方法的这种变化,我们期待明年有趋势数据。 可悲的是,我们不得不再次将委内瑞拉排除在我们今年的计算之外,因为市场经济条件几乎无法收集任何可靠的市场估计。

This issue sees our commentary chapters concentrate on automation,A.I. and some of the newer trends in our profession, all of which make for fascinating reading!

这个问题看到我们的评论章节集中在自动化,A.I以及我们专业的一些新趋势,所有这些都是令人着迷的阅读!

报告目录:

1.   Highlights

2.   The challenges of an industry in flux

3.   The consolidation of automation

4.   Artificial Intelligence… friend or foe?

5.   The true added-value of data philanthropy

6.   Top 50 Companies

7.   World’s 10 largest companies

8.   Industry Journal

9.   Survey data

10. Acknowledgements

1.  亮点

2.  行业变化的挑战

3.  巩固自动化

4.  人工智能……朋友还是敌人?

5.  数据慈善事业的真正附加价值

6.  前50家公司

7.  全球十大公司

8.  行业杂志

9.  调查数据

10 致谢

 

 

PDF全文报告下载:2018年全球市场研究行业报告(已加密)


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